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Is there room for adverts in a book? tytoc collie has just taken possession of a handsome, crisp new copy of the second edition of The Innovation Handbook: how to profit from your ideas, intellectual property and market knowledge. Under the supervision of Consultant Editor Adam Jolly, a business writer and editor who is no stranger to publisher Kogan Page's IP/business list, this book is nothing if not accessible -- which makes it an ideal present for a lay client with a good idea since the £29.95 (or US$60) it costs a private practitioner is a small price to pay for the time it'll save him trying to explain to his client what can be done, and how. Says the blurb:
"The Innovation Handbook is designed as a practical guide to the effective management of ideas and knowledge for leaders of organizations who want to move ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of experience and expertise in strategy, technology, brands, intellectual property, finance, marketing and management, it will discuss how best to combine an open search for potential winners with a process that captures their full value".The well-spaced easy-to-read text is interspersed with a good many advertisements, an unusual feature among books in the IP -- as is its front cover endorsement by a number of backers. It's probably worth advertising in a book like this, since it's more likely to get read than a stodgy reference-type work and will have a far longer shelf-life than a typical issue of a periodical journal. You can find more details of the book here.
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